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Many companies today have a customer focus (or customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes Cheap Homes For Sale and the product innovation Cheap Homes For Sale approach.
In the consumer-driven approach, consumer wants are the drivers of all strategic Cheap Homes For Sale marketing decisions. No strategy is Cheap Homes For Sale pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The Cheap Homes For Sale starting point is always the consumer. The Cheap Travel Trailers rationale for this approach is that there is no point spending Cheap Homes For Sale R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.
A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is Cheap Homes For Sale basically the four Ps renamed and reworded to provide Cheap Monogrammed Ink Pens a customer focus.
The SIVA Model provides a demand/customer centric version alternative Cheap Homes For Sale to the well-known 4Ps supply side Cheap Homes For Sale model (product, price, place, promotion) of marketing management.
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