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A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product &lt;i&gt;Hong Kong Cheap Hotel&lt;/i&gt; or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it Hong Kong Cheap Hotel provides Hong Kong Cheap Hotel a perceived benefit.
Two major factors of &lt;i&gt;Hong Kong Cheap Hotel&lt;/i&gt; marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base &lt;b&gt;Hong Kong Cheap Hotel&lt;/b&gt; management). &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to Hong Kong Cheap Hotel building a relationship, nurturing the &lt;h2&gt;Hong Kong Cheap Hotel&lt;/h2&gt; links, &lt;a href="http://www.google.co.uk/notebook/public/16806955689393451966/BDQ7XSgoQ8pjhtaIj"&gt;Cheap Rental Cars Gold Coast&lt;/a&gt; enhancing the &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; benefits that sold the buyer in the first place, and improving the &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; product/service continuously to protect the business from competitive encroachments.
For Hong Kong Cheap Hotel a marketing plan to be successful, &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; the mix of the four &amp;quot;Ps&amp;quot; must reflect the wants and desires of the consumers or Hong Kong Cheap Hotel Shoppers in the target market. Trying to convince a market segment to buy something they don&amp;#39;t want is extremely expensive and seldom successful. Marketers depend on insights from marketing research, both formal and informal, to determine what consumers want and what they are willing to &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; pay for. Marketers hope that this process &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; will give them a sustainable competitive advantage. Marketing management is the practical application of Hong Kong Cheap Hotel this process. The offer is also an &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; important Hong Kong Cheap Hotel addition Hong Kong Cheap Hotel to &lt;i&gt;Hong Kong Cheap Hotel&lt;/i&gt; the 4P&amp;#39;s theory.
Within most organizations, the activities encompassed by Hong Kong Cheap Hotel the marketing Hong Kong Cheap Hotel function are led by a Vice President or Director of Marketing. &lt;i&gt;Hong Kong Cheap Hotel&lt;/i&gt; A growing number of organizations, especially large US companies, have a Chief Hong Kong Cheap Hotel Marketing Officer position, reporting to the Chief Executive Officer.
The American Marketing Association (AMA) states, �Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, Hong Kong Cheap Hotel and exchanging offerings that have value for customers, clients, partners, and society at large.&amp;quot;.
Marketing methods are informed by many of Hong Kong Cheap Hotel the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing influence. Market research underpins these activities. Through advertising, Hong Kong Cheap Hotel it is also related to many of the creative arts. Marketing is a wide and heavily interconnected subject with extensive publications. It &lt;i&gt;Hong Kong Cheap Hotel&lt;/i&gt; is also an area of activity Hong Kong Cheap Hotel infamous for re-inventing &lt;b&gt;Hong Kong Cheap Hotel&lt;/b&gt; itself and its vocabulary according to the times and the culture.
Many companies today have a customer focus (or customer orientation). This implies that the company &lt;a href="http://www.google.co.uk/notebook/public/16806955689393451966/BDRC_SwoQuY3itaIj"&gt;Mardi Gras Cheap Beads&lt;/a&gt; focuses its Hong Kong Cheap Hotel activities and products on consumer demands. Generally there are three ways Hong Kong Cheap Hotel of doing this: the customer-driven Hong Kong Cheap Hotel approach, Hong Kong Cheap Hotel the sense of identifying market changes and the product innovation approach.
In the consumer-driven approach, consumer &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; wants are the drivers of all &lt;b&gt;Hong Kong Cheap Hotel&lt;/b&gt; strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for Hong Kong Cheap Hotel this &lt;a href="http://www.google.co.uk/notebook/public/16806955689393451966/BDRkwSgoQyZjjtaIj"&gt;Cheap Car Rental Spain&lt;/a&gt; approach is that there is no point spending R&amp;amp;D funds developing products &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; that people will not buy. History attests to many products &lt;u&gt;Hong Kong Cheap Hotel&lt;/u&gt; that were commercial failures in spite of being technological breakthroughs.
A formal Hong Kong Cheap Hotel approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is Hong Kong Cheap Hotel basically the four Ps renamed and reworded Hong Kong Cheap Hotel to provide a customer focus.
The SIVA Model provides a demand/customer centric version Hong Kong Cheap Hotel alternative to &lt;i&gt;Hong Kong Cheap Hotel&lt;/i&gt; the well-known 4Ps supply side model (product, price, place, promotion) of marketing management.
In a product innovation approach, the company pursues Hong Kong Cheap Hotel product innovation, then tries to develop a market for the product. Product innovation &lt;h2&gt;Hong Kong Cheap Hotel&lt;/h2&gt; drives &lt;b&gt;Hong Kong Cheap Hotel&lt;/b&gt; the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale Hong Kong Cheap Hotel is that customers may not know what Hong Kong Cheap Hotel options will be available to them in the future so Hong Kong Cheap Hotel we should Hong Kong Cheap Hotel not expect them to &lt;h2&gt;Hong Kong Cheap Hotel&lt;/h2&gt; tell us what they will buy in the future. However, &lt;b&gt;Hong Kong Cheap Hotel&lt;/b&gt; marketers can aggressively over-pursue &lt;a href="http://www.google.co.uk/notebook/public/16806955689393451966/BDQfxSgoQ15LktaIj"&gt;Cheap Sony Alpha&lt;/a&gt; product innovation and try to Hong Kong Cheap Hotel overcapitalize on a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied and multi-tiered approach to product innovation. It is claimed that if Thomas Edison depended Hong Kong Cheap Hotel on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation (Such as Nintendo who &lt;h2&gt;Hong Kong Cheap Hotel&lt;/h2&gt; constantly change the way Video games are played). Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer &lt;b&gt;Hong Kong Cheap Hotel&lt;/b&gt; research. Some even question whether &lt;h2&gt;Hong Kong Cheap Hotel&lt;/h2&gt; it is marketing. &lt;b&gt;Hong Kong Cheap Hotel&lt;/b&gt;
&lt;h2 align="center"&gt;Hong Kong Cheap Hotel&lt;/h2&gt;
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