For Non-Profits

"With Google's support, we were able to reach our goal of collecting 50,000 signatures for a petition to Congress to help end violence against women--and we gained tremendous visibility for our aid programs in the Democratic Republic of Congo...

Google's donated AdWords advertising helps us reach people who are committed to humanitarian issues but who might not otherwise spot us in a flurry of search results. The referrals we receive from our ads account for a significant percentage of our yearly traffic."

-- Kate Sands Adams, International Rescue Committee

Tell us your story

• When a relevant current event impacts your organization's work, use keywords to drive traffic to your site and raise money for your efforts by collecting donations with Google Checkout. Creating ads about a relevant current event can attract sponsors who want to donate funds immediately.
• Create two versions of the same ad: one that points to your website, and one that points directly to your donation page. See which does better.
• Do a little research into online marketing for non-profits. Try Katya's Non-Profit Marketing Blog.
• Even if you do not qualify for a Google Grant, consider the power of online advertising. It reaches internet users who are searching Google for exactly what you're offering, be it information on a cause, volunteer opportunities, or details about your group and how to donate.

 

• Can international non-profits receive Google Grants?

  Yes. Google Grants currently accepts applications from 15 countries outside the US. See a list of eligible countries.

• How long does it take for my application to be reviewed?

  Google Grants applications are reviewed within six months. We'll send you an email regarding the status of your application.

• How much is the grant?

  The value of your grant award depends on how well your ads perform on Google, or how many users click your ads.