Google Analytics Authorized Consultant (GAAC) Program

Has your company become an expert at using Google Analytics? If so, you should consider becoming a Google Analytics Authorized Consultant (GAAC), to help your clients get the most out of Google Analytics. As a GAAC you'll benefit from:

The "Google Analytics Authorized Consultant" logo and designation
Possible client referrals from Google sales teams
Elevated technical support for Google Analytics
Listing on the Google Analytics Partner page
Invitation to attend annual GAAC summit at Google offices
Access to exclusive GAAC web forum to share ideas and technical tips with Google and other GAACs

If you're interested, please email gaac-requests@google.com with a detailed application document explaining how you meet all of the following criteria. Your application should be submitted in a PDF or Word attachment clearly detailing each of the criteria mentioned below. Failure to address each of the criteria below sufficiently will result in the rejection of your application.

Must have at least 2 employees who are certified in the GAIQ test. More information can be found at Google Analytics Conversion University
Provide comprehensive details of 3 verifiable, paid, expertly deployed Google Analytics projects with 3 different clients we can contact for reference. Case studies must demonstrate a familiarity with the full range of Google Analytics features, most notably ecommerce reporting, filters/funnels, advanced segment use, custom reporting etc. Please also provide examples of customising code for your clients. Case studies should include ample text to convey the work undertaken and your methodologies for approaching such projects.
You offer a range of stand alone paid services related to Google Analytics, including implementation, configuration, training, and consulting. Please list your current Google Analytics services and the approximate prices charged. (Also please include any training materials you present to your clients when doing GA training. This could include the agenda and course materials your clients can take home to use as reference after the class.)
You must have a proven expertise in web analytics. Please list any speaking engagements at conferences, influential blogs, white papers, management bios, ad campaigns, marketing programs, and/or other evidence demonstrating your expertise with analytics and your ability to evangelize web analytics
Provide a link to your website that prominently describes your stand alone Google Analytics services.
If accepted into the program, you agree to send at least one employee to the Google Analytics Authorized Consultant summit at your own expense (generally held once per year over 4 days in Mountain View, CA, USA, covering technical, marketing and business topics as deemed appropriate by the GAAC team).
You will provide a report (sent by Google to successful applicants) by the last day of each calendar quarter summarizing all Google Analytics projects you have worked on during the quarter (listing client names and results achieved).
Have Professional Indemnity/Liability insurance as appropriate for your jurisdiction ($1m in the USA) - if this does not apply to your region, please disregard.
You must represent a business (individuals do not qualify) and be legally incorporated to do business in your locality.
Electronic customer support ticketing system to manage customer support requests.

Organizations with the following are preferred:

In house web designers and web developers
Expert knowledge of javascript, cookies, http headers and redirects
Knowledge of other web technologies (such as flash, jsp, asp, and php) highly desired
Conversion optimization focus, including the use of Google Website Optimizer. If possible please include Website Optimizer test results in one of your GA case studies
A dedicated sales team. We may ask your company to provide a sales pitch to our team on how you typically sell your Google Analytics services
Experience/ expertise in website usability, search marketing, etc.

Google will review your application, and notify you of next steps. You may not refer to yourself as a GAAC and may not use the GAAC logo until Google has approved your application via email and you have agreed online to the Google Analytics Authorized Consultant Program Terms.

Either Google or you may terminate your GAAC status at any time and for any reason. Factors that may cause Google to do so include, but are not limited to:

Failure to meet any of the criteria above
Poor feedback on your work from clients
Fewer than 12 Google Analytics engagements per year
Failure to maintain an up-to-date listing in the Google Solutions Marketplace
Continued failure to respond to email or phone communication from Google