Google Earth

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Permission and Licensing

Whether you’re working in TV, online, mobile, film or beyond, licensing and permissions procedures govern your use of Google Earth and Maps in media. The basics are outlined below. For further details, please consult our Permissions page, as well as the Google Maps/Google Earth Terms and Conditions and the Google Maps/Google Earth APIs Terms of Service.

TV

Most TV uses of Google Earth and Maps, including Street View and other features, require a broadcasting licence, which is sold either on a per-episode basis or on an annual basis. Please contact our sales team for more details. We are pleased to offer access to an unlimited number of email addresses within your network to Google Earth Studio, our online toolkit, custom-built for broadcasters, included with your broadcasting licence.

The exception to this requirement is if you are demonstrating a Google product as such, for example a news story about Google Earth or a segment teaching how to use Street View to preview a holiday. In either of these cases, no permission or licensing is required.

In all cases, you must show attribution to Google and our data providers on screen at the time that the content is shown. We cannot grant an exception to this requirement under any circumstance. For further details, please see our Permissions Guidelines.

Online

If you are embedding interactive Google Earth or Google Maps in your website, either by a simple embed or with our APIs, no permission is required and your use is governed by the applicable Terms of Service. Please see our instructions on adding Google Maps to your website for more information about these options. You can also learn about embedding the Google Earth Plug-in, installed on over 150 million computers and free and quick to download.

If you're embedding a video or taking still screenshots of Google Earth or Maps, you may only do so with full and complete attribution to Google and our data providers, as explained in the Permissions Guidelines. No explicit permission is required.

Mobile

Similar to our online terms, if you use our APIs or a mobile device’s native Google Maps implementation (such as on the Android or iPhone), no special permission is required, but you must always keep the Google name visible. Offline caching of our content is never allowed.

Film

We review all requests for use of Google assets in film, including Google Earth and Maps, on a case-by-case basis. Please submit your request and we will evaluate it. Note that, as with all other cases, we cannot allow you to remove attribution to Google or our data providers from your use of our content.