Get smarter with Google Analytics.
Educational content on Google Analytics is available from Google and authorized consultants. Use these resources to develop your skills and those of others in your organization.
Google Analytics Individual Qualification
Google provides a free online course that offers comprehensive training in Google Analytics implementation and data analysis. Completing the course prepares you to take the Google Analytics Individual Qualification (IQ) test. The fee for taking the Google Analytics IQ test is $50. The Google Analytics IQ curriculum and test materials allow organizations to easily train and qualify staff. Individuals may also take the course and/or test as a means for professional development.
- Google Analytics IQ Online Course
- Google Analytics IQ Test
Seminars for Success
Learn Google Analytics in these instructional day-long seminars, taking place in cities across the United States. Delivered by industry professionals hand-picked by the Google Analytics team, these courses will improve your online marketing and help you get the most out of Google Analytics. There are two tracks, and each includes a brief introduction to Website Optimizer. Click for course topics:
Register for these seminars. Also offered: AdWords Seminars for Success and Website Optimizer Seminar for Success.
Videos
Check out the latest Google Analytics videos on the YouTube Google Analytics channel. Here are just a few examples of what you'll find.
- Learn how to interpret and act on your data in Beginning Analytics.
- The Optimizing AdWords playlist helps you leverage the power of Analytics for optimizing keywords, improving location and placement targeting, increase ROI and more!
- Learn tips and tricks on the Google Analytics in 60 Seconds playlist.