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Enterprise-class web analytics made smarter, friendlier and free.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

  • ANALYTICS INTELLIGENCE

    Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.

  • ADVANCED SEGMENTATION

    Isolate and analyse subsets of your traffic with a fast interactive segment builder.

  • FLEXIBLE CUSTOMISATION

    Get the data you need, organised in the way you want to see it with custom reports, custom variables and a flexible tracking API.

  • E-COMMERCE TRACKING

    Trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources.

  • GOALS

    Track sales and conversions. Measure your site engagement goals against threshhold levels that you define.

  • MOBILE TRACKING

    Track web-enabled phones, mobile websites and mobile apps.

  • DATA EXPORT API

    Integrate business information and develop applications that access Google Analytics data.

  • ADVANCED ANALYSIS TOOLS

    Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualisations.

PRODUCT TOUR

Google Analytics Product Tour

Watch this brief tour to learn how Google Analytics can help you buy the right keywords, target your best markets, engage and convert more customers.

NEWS & HIGHLIGHTS

STRATEGIC SOLUTIONS

Google Analytics Premium provides all the power and ease of Google Analytics - optimized for the enterprise. Learn more.
Extend the power of Google Analytics with these third party solutions in our Analytics Application Gallery.
Get more out of Google Analytics with strategic consulting services and customised support packages from Google Analytics Certified Partners
New Analytics Intelligence reports automatically identifies significant changes in your site traffic to help you discover data insights you might otherwise miss.
OUR CUSTOMERS

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