Google Website Optimiser

Case Study Template

Each case study must follow the structure below:

1 Paragraph MAX

Include website URLs and the reference contact details for your client

Section 1 - Client Overview

  • Set the scene
  • Which vertical does your client operate in?
  • Basis of engagement with you

4 Paragraphs MAX

Include screen shots and custom code samples where possible

Section 2 - Technical Ability

Demonstrate your technical expertise and include:

  • How you made code variations
  • Making tests work across domains
  • Custom built hacks
  • Integration

4 Paragraphs MAX

Include charts/graphs and screen shots where appropriate

Section 3 - Analytical Skills

Now that you’ve done a top notch implementation, what did you do with the valuable data that was generated? Explain to us how you:

  • Created and tested a hypothesis?
  • Interpreted results (evaluated the correct components)
  • Formulated follow on tests

2 Paragraphs MAX

Section 4 - Business Insight

Finally, what recommendations did you make to your client based on your work? Show us:

  • The business insights you can identify and deliver to your client?
  • What were the revenue / ROI impacts?