Website Optimiser

Interpreting your report

The Website Optimiser report will show the performance results for all the page variations that you created for your experiment. By seeing how well a particular variation performs in comparison with the original and the other variations, you can choose the most successful page to improve your business.

To understand your report, let's walk through the columns you'll see on your A/B experiment report page.

What does my report mean?

Estimated conversion rate range

• Provides the most immediate insight into overall performance.
• View this column to see how well each combination or variation is performing relative to your original content.

Chance to beat the original

• Displays the probability that a page variation will be more the successful than the original version.
• When numbers in this column are high, perhaps around 95%, that means a given page variation is probably a good candidate to replace your original content.

Observed Improvement

• Displays the percent improvement over the original page variation.
• We suggest that you only concentrate on the improvement when a large amount of data has been collected and it can be considered more reliable.

Conversions/visits

• The raw data of how many conversions and visits a particular variation generated.

If you would like further information on understanding reports, including information on interpreting multivariate experiment reports, then please visit the following help centre article, What does my report mean?.