Website Optimiser Website OptimiserWhen you're deciding what content to test, it's important to think about the goal of your page. What action do you want users to take? Does the page clearly communicate that action to your users? What sections of the page will have a significant impact on whether users take that action?
Here are some suggestions you might consider depending on your type of business:
Use the headline to test different pitches and see how highlighting different benefits of the product or business affects results.
Use the images to find out whether your users respond better to graphics or photos, personal or product-focused.
Try testing graphic design, a picture of your product, or a person using your product.
Use promotional text to determine whether less or more text works better for your site, and whether one aspect of your product or service has a bigger impact on conversions.
Test changes to your call to actions. Most sites have action buttons like “Sign up!“ or “Add to cart“, so try different sizes, images, text or placement.
Moving the call to action button above the page fold can often produce very positive results.
In some cases you may even want to remove a section of content from your page to see if users might react better to a cleaner look and feel on your site.
The bottom line is that there's a large universe of things you can test, so be creative while keeping in mind that more page sections and more variations will increase the time it takes to get results.