Google Website Optimiser

The Beginners Guide to Website Optimiser

What is Website Optimiser?

Website Optimiser is a free tool which allows you to test different variations of your site’s content to find out which combination results in the highest number of conversions (proportion of traffic which converts in to sales/leads).

It's not uncommon when optimising your landing pages for a few small changes to double or even triple conversion rates.


Why use this resource?

This online resource has been built to help new users of Website Optimiser launch their first A/B test. The site is broken out in to four manageable sections, which take you through every step of setup, from pre-test planning right through to interpreting results:

  1. Planning your first experiment
  2. Identifying what content to test
  3. Installation guide
  4. Interpreting your report

Once you are ready to start testing, you can access the Website Optimiser tool within your existing AdWords account by clicking on the link above.

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