"By integrating the checkout process with search and advertising, we're helping our users complete the cycle of searching, finding and buying," said Salar Kamangar, Vice President of Product Management at Google. "In the offline world, shoppers don't tolerate long lines and tedious data entry just to buy something. They shouldn't have to in the online world either. Google Checkout simplifies and improves the online purchase experience for both consumers and merchants."

Security and Convenience for Shoppers

Here's how it works: shoppers can find stores that accept Google Checkout by looking for the Google Checkout icon on AdWords advertisements or whenever they come across the Google Checkout option on a merchant's site. If shoppers want to use Google Checkout, they can create a Google Checkout login right from the merchant's site with a single username and password by entering basic information, such as their contact details, payment preferences, and shipping information, once. Then, when checking out at any store that offers Google Checkout, they can simply select Google Checkout, quickly complete their transaction with their login information, and avoid the hassle of filling out multiple forms. In addition, shoppers can keep track of their purchase history, including orders and shipping details, in one place.    

Shoppers can also enhance their security when making purchases through Google Checkout. The service conceals the buyer credit card number and provides reimbursement for unauthorized purchases. And to provide more control over email spam, Google Checkout lets shoppers choose whether or not to keep email addresses confidential or turnoff unwanted email from the stores where they shop.

Google Checkout enables purchases using existing payment methods, including Visa, MasterCard, American Express and Discover. Citi, a leader in innovative financial services products, is offering its credit card customers a special, limited-time promotion for signing up and purchasing with Google Checkout using their Citi Card. More information can be found at http://checkout.google.com.

More Sales, Lower Costs for Merchants

Google Checkout helps merchants streamline the checkout process and also works with Google's advertising program, AdWords, so merchants can attract more customers and increase sales. The Google Checkout icon on AdWords advertisements makes it easier for shoppers to find Google Checkout stores when they search. Once shoppers buy with Google Checkout, AdWords advertisers can also process all or a portion of their sales for free. For every $1 merchants spend on AdWords, they can process $10 in sales through Google Checkout at no charge.

Google Checkout offers a wide range of integration alternatives to make it easy for merchants to provide this new checkout option on their websites. These integration options include cut-and-paste buy buttons, as well as an advanced API that integrates with existing merchant shopping carts and order management systems. Many service providers have already integrated Google Checkout with their commerce platforms, including GSI Commerce, MonsterCommerce, and ChannelAdvisor among others. To learn more about integration options and join Checkout stores like Jockey, Starbucks Store, Levi's, Timberland, Buy.com and many more, visit http://checkout.google.com/sell.

The service is currently open to all U.S. merchants, whether they advertise with Google or not, and Google is currently working to make the service available to merchants internationally.

About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.