For Non-ProfitsGoogle Gadgets can be added to iGoogle (the personalised version of the Google homepage) and to sites across the web.
by catching their attention each time they visit their iGoogle personalised homepage.
"Over the past few years, the RNLI has embraced a number of Google services, including Google Gadgets, to help spread awareness of the work of our charity, and considers Google as a significant partner in our fundraising and communications strategy in the future."
Nigel Saxon, Emedia Manager, RNLI

Learn about these three steps to gadget success.
For advanced users, check out the Gadgets API.