For Non-Profits For Non-Profitsto understand how people interact with your website. This can help you to improve site design and turn more visitors into donors.
By learning how to drive targeted traffic to the right resources.
"We use Analytics for four different websites; it has been invaluable in understanding the patterns and behaviours of users. We are currently reworking our main website based on detailed reports from Analytics which help us understand visitor loyalty, visitor types, top content, navigation analysis and page optimisation."
Sarah Dyer, BeatBullying
Watch this video to find out more: