Marketing: 'Do More With Less' Summit

Wednesday 17th June

15 Hatfields, 15 Hatfields Street, London, SE1 8DJ
www.15hatfields.com

Make your Marketing work harder in the 21st Century

Thank you for attending our event. Your feedback is invaluable to us as we strive to make future events better. Please use the link on the right to provide feedback or to ask questions.

All good Marketing starts with the consumer. In the UK 71% of the population is now online which creates both opportunities and challenges for leading brands. On Wednesday 17th June, the UK's leading Marketers met at the first ever Google Marketing Summit to share their perspectives on 21st century marketing.

This event was part of Google's 'Survival of the Fastest' series - bite-sized insights to help your business youtube.com/survivalofthefastest.

Agenda: Wednesday 17th June

8.30am - 9am: Registration and Breakfast

9am - 9.15am: Opening remarks

Matt Brittin, Managing Director - Google UK

9.15am - 10am: Keynote Speaker

Richard Eyre - Chairman of IAB

10am - 10.45am: How Marketing activity has evolved

Shuvo Saha, FMCG & Healthcare Industry Leader - Google UK
Joe Rospars, Founding Partner - Blue State Media

11am - 12noon: New imperatives to stay ahead in a recession

Dan Cobley, Marketing Director - Google
Sam Taylor, Marketing Director - T-Mobile

12.15pm - 1.15pm: How to do it in practice

Bob Thacker, CMO - OfficeMax UK
Stafford Greene, Head of Digital Marketing for Europe - The Coca-Cola Company
Jonathan Allan, Managing Director - OMD
Mark Cross, Communications Director - COI
*Moderator: Dan Goldstein, Professor of Marketing - London Business School*

1.15pm - 1.30pm: Closing Remarks