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Raise revenue to fund web development or to re-invest into council projects by offering visitors to your site useful links to related websites.
Google AdSense is a free program that matches ads to the content on your website and pays you when people click on the ads.
“It enhances our pages. The ad content is relevant to what people are looking at. They get the information from us and then go somewhere else, and we get paid for it. It’s win-win.”
Andy Cain, Transformational Services officer, Fylde Borough Council
Sign up today for your free AdSense account.
Since Fylde Borough Council started using Google services, they have created a revenue stream without any resource or capacity implications to the council, allowing Fylde to invest in their web infrastructure and deliver projects previously impossible due to budget requirements.
Read the case study (PDF)
"With the ease of use and minimal impact it has on staff and resource, AdSense is a great opportunity to sit back and watch your site generate income.” Dominic Miller, Corporate Marketing Manager, Nottingham City Council.
Read the case study (PDF)