Understand how visitor behaviour leads to sales and conversions
Your site is dynamic, and your conversion goals should be too. With Google Analytics Goals and Event Tracking, you can track sales, downloads, video plays, conversions, site engagement or define your own metrics. You can also tailor your reporting based on what you want to achieve and identify what visitor actions are most likely to help you meet your business objectives. Watch our latest webinar here.
Improve your online sales with E-commerce Reporting
Identify your best-selling products and most valuable promotions. For complex transactions or simple one-click purchases, E-commerce Reporting helps you understand why customers purchase and the types of purchases that they make. You can trace transactions to campaigns and keywords, understand shoppers’ on-site behaviour and adjust your shopping basket to increase sales and win customer loyalty.
See the complete picture of campaign performance with Multi-Channel Funnels
Don’t limit your campaign measurement to the last click before a sale. With Multi-Channel Funnels, you’ll see the impact of all your digital marketing activities, including search, display, social, affiliates, email and more. Learn which channels introduce visitors to your products and which win sales, so that you can better balance your marketing programmes.
Follow the different paths that visitors take on your site
See why visitors love your site… or why they don’t. Using Google Analytics Flow Visualisation and Goal Funnels, you can follow your visitors’ conversion paths and see where they enter, where they get stuck and where they leave. Discover strengths and weaknesses in your site navigation, and learn which areas of your website and your marketing programme need adjustment.
Make better marketing decisions with Attribution Modelling
With Attribution Modelling in Google Analytics Premium, you can rapidly build and customise marketing attribution models. Give credit to all of the digital marketing interactions that affected sales or conversions. Gauge the impact of different channels, referral sources, campaigns and keywords – so that you can improve your future marketing activities.