AdWords basics in 2 minutes
- You create your ads.
- Your ads appear on Google.
- You attract customers and grow your business.
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Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control
You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you.
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Set your budget
There's no minimum spending requirement – the amount that you pay for AdWords is up to you. You can, for instance, set a daily budget of five pounds and a maximum cost of ten pence for each click on your ad.
Avoid guesswork
We provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget. (Estimate keyword costs)
Pay only for results
You are charged only if someone clicks on your ad, not when your ad is displayed.
Call 0800 169 0705* now to speak to an AdWords expert or signup yourself online »
Local and regional targeting
Set your ads to appear only to people searching in a particular city, region, or country. Now it's easy to target online customers within 20 miles of your front door or across the world. Learn more
Local ads
Help potential customers find you by showing a business address with your AdWords text ads. You can show your location to people searching for local information on Google.co.uk and Google Maps. Learn more
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You choose the locations where you want your ad to show
Promote your business on Google.co.uk and Google Maps
Here's how other advertisers reached their business goals using Google AdWords:
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Charles Tyrwhitt
Charles Tyrwhitt uses AdWords and the Display Network to build its brands. Read more.
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Dustbag
Dustbag Ltd uses Google AdWords to clean up the market for vacuum cleaner dustbags. Read more.
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Oxford College
Oxford College ODL uses the Display Network to help drive enrolment at 20% lower cost. Read more.
Call 0800 169 0705* now to speak to an AdWords expert or signup yourself online »