Track Your Progress to Make Real-Time Improvements

Measure the power of your ads with Conversion Tracking

AdWords Conversion Tracking helps you know which visitors to your site actually take the action that you want. Indicate in Google AdWords what action matters to you – sales, newsletter sign-ups, visits to a special page – and we'll report on which incoming Display Network clicks or views led to that action. View the data daily in your performance reports and you can take action to attract more of those active visitors.

When you use AdWords Conversion Tracking, you can also track view-through conversions. A ‘view-through conversion’ is reported when a display ad wasn't clicked but still led to a conversion. This statistic can help you find the best ad placements for overall conversions.

Gain more for less with Conversion Optimiser

The Conversion Optimiser uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. The Google technology finds your best auction placements — the ones most likely to turn into conversions for you. It then adjusts your placements to get you as many profitable clicks as possible.

A ‘conversion’ can be whatever action you value most, like a sales lead, a purchase or a visit to a special page on your site. Suppose that you want people to sign up for your newsletter. Conversion Tracking can show you which of your ads led to the most signups. Then you can enable the Conversion Optimiser to adjust your bids, so your money is invested where it drives the most conversions.

Use information to drive more sales

Google Analytics is a powerful way to learn how customers arrive at your website and what they do once they get there. If visitors who clicked your Display Network text ads tend to visit your sales page and then buy basketball shoes, the custom reports in Google Analytics will show you this information. It's free to everyone, and offers data that can help you write better ads, strengthen your marketing and make site adjustments that lead to more sales and conversions.

Try it now: http://www.google.com/analytics/.