Netizen revisit the content network and drive 20% lower cost-per-conversion
- Industry: Travel
- Product: AdWords
- File size: 154K
- Date added: 18.02.2009
Matt Adams shares his experience with AdSense, optimisation tips, and steps for success with AdSense
- Industry: Travel
- Product: AdSense
- Video run time: 3m16s
- Date added: 13.02.2009
After opting in to the Google Content Network, Oxford College ODL achieved 20% lower cost-per-conversion and now receive almost 50% of conversions from it
- Industry: Eduction
- Product: Google Content Network
- File size: 141.6K
- Date added: 17.12.2008
DART Search reduces acquisition costs by 33% for agency Keyline and its clients
- Industry: Agency
- Product: DoubleClick
- File size: 189.8K
- Date added: 27.11.2008
Directline Holidays find major new revenues with AdSense
- Industry: Finance
- Product: AdSense
- File size: 56K
- Date added: 13.11.2008
Pot Noodle tastes success with YouTube
- Industry: Consumer Products & Healthcare
- Product: YouTube
- File size: 661K
- Date added: 27.10.2008
‘The Retreat‘ campaign was viewed by 7.7million people and drove over 160
- Industry: Automotive
- Product: DoubleClick
- File size: 807K
- Date added: 24.10.2008
Public Sector increasingly uses Google's Content Network to build awareness and AdWords to drive traffic in new Government programmes
- Industry: Business and Industrial Markets
- Product: Google Content Network
- File size: 97K
- Date added: 09.09.2008
A cross-media optimization review of Mercedes Benz showing that marketers need to ensure their advertising budgets contain a sizeable online media component
- Industry: Automotive
- Product: Integrated solution
- File size: 284K
- Date added: 28.08.2008
Save time and money with Google’s Conversion Optimiser
- Industry: Agency
- Product: Conversion Optimiser
- File size: 361K
- Date added: 11.08.2008
Orange and YouTube gain success at the BAFTA Awards
- Industry: Technology
- Product: YouTube
- File size: 204K
- Date added: 04.08.2008
BritishThermals use Google AdWords with Analytics to become a leader in the market
- Industry: Retail
- Product: Integrated solution
- File size: 153K
- Date added: 19.07.2008
Allergymatters uses site-targeting as the ‘cornerstone’ of their advertising strategy
- Industry: Consumer Products & Healthcare
- Product: AdWords
- File size: 87K
- Date added: 09.07.2008
Acotis uses Optimisation and Google Analytics to boost turnover
- Industry: Retail
- Product: Integrated solution
- File size: 89K
- Date added: 09.07.2008
Allergymatters optimise for success
- Industry: Consumer Products & Healthcare
- Product: AdWords
- File size: 91K
- Date added: 09.07.2008
Bathrooms365 triple turnover with the help of AdWords Optimisations
- Industry: Retail
- Product: AdWords
- File size: 91K
- Date added: 09.07.2008
Dutch Consumers' Association reaches an even broader audience with contextual advertising on the Google Content Network
- Industry: Business and Industrial Markets
- Product: Google Content Network
- File size: 577K
- Date added: 05.07.2008
DatingDirect receive high quantity, quality
- Industry: Local
- Product: Google Content Network
- File size: 113K
- Date added: 01.07.2008
O2 strengthens brand with best practice Google Content Network campaign
- Industry: Technology
- Product: Google Content Network
- File size: 114K
- Date added: 30.06.2008
Activision uses an integrated Google advertising solution to drive awareness of new Tony Hawk’s video game
- Industry: Media and Entertainment
- Product: Integrated solution
- File size: 653K
- Date added: 25.06.2008
With cost-per-acquisitions at 58% lower that its nearest online competitor Google Adwords offers a flexible and targeted solution for HMRC's recruiting needs
- Industry: Finance
- Product: AdWords
- File size: 97K
- Date added: 12.05.2008
Jobsite extend their audience reach through the Google Content Network
- Industry: Local
- Product: Google Content Network
- File size: 314K
- Date added: 03.05.2008
Heatworld.com makes a major impact online with Google Analytics
- Industry: Media and Entertainment
- Product: Google Analytics
- File size: 154K
- Date added: 30.04.2008
Integrating Google Checkout boosts Aria's AdWords ROI by 30%
- Industry: Retail
- Product: Google Checkout
- File size: 531K
- Date added: 22.04.2008
Boeing drives the most qualified traffic to its recruitment site at lower cost with AdWords
- Industry: Local
- Product: AdWords
- File size: 162K
- Date added: 17.03.2008
BestPrices.com garnered 35% of all sales through Google Product Search
- Industry: Retail
- Product: Google Checkout
- File size: 595K
- Date added: 17.03.2008
Garden State Life Insurance derives 23% of its leads from advertising on the Google Content Network
- Industry: Finance
- Product: AdWords
- File size: 925K
- Date added: 19.12.2007
Google’s Content Network delivers cheap conversions and great exposure for Geenee.com
- Industry: Travel
- Product: Google Content Network
- File size: 88K
- Date added: 21.11.2007
Times Online uses Google AdSense to quickly monetise changing content
- Industry: Media and Entertainment
- Product: AdSense
- File size: 150K
- Date added: 13.11.2007
HuntOffice uses AdWords to expand their target audience
- Industry: Business and Industrial Markets
- Product: AdWords
- File size: 84K
- Date added: 26.10.2007
International Rail Ltd uses AdWords Editor to manage advertising for three markets on three continents
- Industry: Travel
- Product: AdWords
- File size: 128K
- Date added: 12.10.2007
Jamba: successful pioneer in mobile advertising
- Industry: Technology
- Product: Mobile Ads
- File size: 104K
- Date added: 26.09.2007
AccuraCast reduces a client’s cost per acquisition by 91% with Google AdWords
- Industry: Agency
- Product: AdWords
- File size: 93K
- Date added: 20.09.2007
Artavia successfully promotes site targeting to its clients to help them achieve their branding goals.
- Industry: Agency
- Product: Google Content Network
- File size: 91K
- Date added: 20.09.2007
Google Gadget Ads add fizz to Coca-Cola’s online ad campaign
- Industry: Consumer Products & Healthcare
- Product: Google Gadget Ads
- File size: 358K
- Date added: 18.09.2007
Peugeot launches hot hatch with Google Gadget Ads
- Industry: Automotive
- Product: Google Gadget Ads
- File size: 282K
- Date added: 18.09.2007
Google campaign helps Sony BMG artists to top spots in the charts
- Industry: Media and Entertainment
- Product: Google Content Network
- File size: 238K
- Date added: 14.09.2007
National Geographic Channel switches on to interactive display ads for new programme launch
- Industry: Media and Entertainment
- Product: Google Content Network
- File size: 159K
- Date added: 21.08.2007
Getting to know the territory gives BUPA a healthy online performance
- Industry: Consumer Products & Healthcare
- Product: AdWords
- File size: 1.0M
- Date added: 20.08.2007
Sun Microsystems viral video campaign-a success story
- Industry: Technology
- Product: Google Content Network
- File size: 657K
- Date added: 08.08.2007
The Search Works reduces budget management time by 25%
- Industry: Agency
- Product: AdWords
- File size: 129K
- Date added: 06.08.2007
checkSURE uses AdWords to promote its suite of sites to a global audience
- Industry: Finance
- Product: AdWords
- File size: 167K
- Date added: 24.07.2007
LateRooms uses Google Maps to provide its customers with a richer, more rewarding visit to its website
- Industry: Travel
- Product: Google Maps
- File size: 110K
- Date added: 24.07.2007
Cool Diamonds use AdWords to build awareness and dramatically increase site traffic.
- Industry: Retail
- Product: AdWords
- File size: 112K
- Date added: 18.07.2007
Charles Tyrwhitt uses AdWords and the Content Network to build its brand
- Industry: Retail
- Product: Google Content Network
- File size: 92K
- Date added: 16.07.2007
GM uses YouTube to raise brand awareness
- Industry: Automotive
- Product: YouTube
- File size: 856K
- Date added: 08.07.2007
SalesOnline leverages the potential of display advertising on Google’s Content Network
- Industry: Agency
- Product: Google Content Network
- File size: 113K
- Date added: 04.07.2007
Exserve uses Ad Scheduling to help plan their AdWords spend and maximise ROI
- Industry: Business and Industrial Markets
- Product: AdWords
- File size: 115K
- Date added: 20.06.2007
Google Analytics allows tracking of the effectiveness of online and offline advertising
- Industry: Travel
- Product: Google Analytics
- File size: 93K
- Date added: 20.06.2007
The Belgravia Centre sees conversion rates increase using Local Business Ads
- Industry: Consumer Products & Healthcare
- Product: Local Business Ads
- File size: 170K
- Date added: 19.06.2007
Buyagift achieves 31% increase in return on investment using Google AdWords
- Industry: Retail
- Product: AdWords
- File size: 149K
- Date added: 18.06.2007
Lets-Have-A-Party.co.uk uses Google Analytics and Conversion Tracking to fuel 200% growth
- Industry: Retail
- Product: Google Analytics
- File size: 102K
- Date added: 18.06.2007
Digivate uses Google AdWords to help its clients boost their online presence
- Industry: Agency
- Product: AdWords
- File size: 84K
- Date added: 15.06.2007
Soup increases client's monthly spend on AdWords by a factor of two hundred
- Industry: Agency
- Product: AdWords
- File size: 87K
- Date added: 13.06.2007
Esendex use AdWords to drive traffic to their sites and Google Analytics to analyse this traffic
- Industry: Business and Industrial Markets
- Product: Integrated solution
- File size: 100K
- Date added: 13.06.2007
Digino Marketing uses AdWords to meet its clients' online marketing objectives
- Industry: Agency
- Product: AdWords
- File size: 89K
- Date added: 11.06.2007
WarmFloors achieves record return on investment off the back of their move to AdWords
- Industry: Retail
- Product: AdWords
- File size: 182K
- Date added: 11.06.2007
Worldsites helps businesses of all sizes grow their customer base through AdWords
- Industry: Business and Industrial Markets
- Product: AdWords
- File size: 101K
- Date added: 11.06.2007
YOODOO uses AdWords and Analytics to establish itself in the online greeting card market
- Industry: Retail
- Product: Google Analytics
- File size: 124K
- Date added: 11.06.2007
Google’s Local Business Ads generate ROI of 75:1 for Hilton
- Industry: Travel
- Product: Local Business Ads
- File size: 1.2M
- Date added: 06.06.2007
HP takes innovative approach to cross-media marketing and measurement
- Industry: Technology
- Product: AdWords
- File size: 184K
- Date added: 25.05.2007
Linkword Languages grows from a part-time academic venture to a full-time business through AdWords
- Industry: Media and Entertainment
- Product: AdWords
- File size: 114K
- Date added: 18.05.2007
Foneshop.com call on Google to bring in over 50% of their customers
- Industry: Technology
- Product: AdWords
- File size: 103K
- Date added: 16.05.2007
Tapstore achieves 60-70% yearly growth through Google AdWords
- Industry: Retail
- Product: AdWords
- File size: 193K
- Date added: 16.05.2007
PurelyGadgets use AdWords to grow in the highly competitive electronic goods market
- Industry: Technology
- Product: AdWords
- File size: 103K
- Date added: 15.05.2007
Directline holidays experience 40% annual growth for three consecutive years through Google AdWords
- Industry: Travel
- Product: AdWords
- File size: 112K
- Date added: 14.05.2007
Lighting Direct cuts costs and triples clickthrough rate with Google Analytics
- Industry: Retail
- Product: Google Analytics
- File size: 88K
- Date added: 04.05.2007
Lycos Europe achieves 150% more clicks with Analytics
- Industry: Technology
- Product: Google Analytics
- File size: 107K
- Date added: 04.05.2007
DataMirror increases sales and boosts brand recognition through the Google Content Network
- Industry: Technology
- Product: Google Content Network
- File size: 157K
- Date added: 01.05.2007
Receptional Ltd use AdWords to drive down cost-per-acquisition by 60%
- Industry: Agency
- Product: AdWords
- File size: 108K
- Date added: 25.04.2007
Combining AdWords and traditional media delivers 350% increase in campaign leads
- Industry: Automotive
- Product: AdWords
- File size: 95K
- Date added: 19.04.2007
Estée Lauder achieved a 400% ROI with Google AdWords
- Industry: Consumer Products & Healthcare
- Product: AdWords
- File size: 970K
- Date added: 19.04.2007
Increasing reliance on Google AdWords drives impressive returns for Capital One’s media mix
- Industry: Finance
- Product: AdWords
- File size: 298K
- Date added: 03.04.2007
Carolina Rustica increase its conversion rate by 20% and overall sales by 50%
- Industry: Retail
- Product: Google Analytics
- File size: 495K
- Date added: 01.04.2007
Wolters Kluwer UK adds up the benefits of good search campaigns
- Industry: Business and Industrial Markets
- Product: AdWords
- File size: 118K
- Date added: 15.03.2007
Click Consult Ltd sees small businesses spending 70% to 80% of their search advertising budget on AdWords
- Industry: Agency
- Product: AdWords
- File size: 59K
- Date added: 06.03.2007
Google AdWords as the backbone for a fully integrated multimedia campaign
- Industry: Finance
- Product: AdWords
- File size: 126K
- Date added: 06.03.2007
Dustbag Ltd use Google AdWords to clean up the market for vacuum cleaner dustbags
- Industry: Retail
- Product: AdWords
- File size: 136K
- Date added: 06.03.2007
Otto beats profitability goals by 20%
- Industry: Retail
- Product: Google Content Network
- File size: 98K
- Date added: 07.02.2007
Vauxhall teases out the right results with Google Click-to-Play video ads
- Industry: Automotive
- Product: Google Content Network
- File size: 105K
- Date added: 02.02.2007
Domino's Pizza harness the power of local knowledge
- Industry: Local
- Product: Local Business Ads
- File size: 310K
- Date added: 02.02.2007
With Site Targeting EMI reached over 3.6 million individual users in 2 months
- Industry: Media and Entertainment
- Product: Google Content Network
- File size: 3.5M
- Date added: 23.09.2006
33% of film attendees hear about film online first from Paramount's video ads on the Google Content Network
- Industry: Media and Entertainment
- Product: Google Content Network
- File size: 123K
- Date added: 07.06.2006
Backpackers.com increased ad clickthrough fourfold and achieved revenue of £1
- Industry: Travel
- Product: AdSense
- File size: 97K
- Date added: 13.11.2005
Finance Now use Google AdSense revenue to increase investment in AdWords advertising
- Industry: Finance
- Product: AdSense
- File size: 66K
- Date added: 13.11.2005
Johnston Press found new revenue with targeted advertising from Google AdSense
- Industry: Media and Entertainment
- Product: AdSense
- File size: 100K
- Date added: 13.11.2005
UK.shopping.com increased revenue up to 20 percent with AdSense
- Industry: Retail
- Product: AdSense
- File size: 99K
- Date added: 13.11.2005
Dell achieves lower ad costs and better sales with AdWords
- Industry: Technology
- Product: AdWords
- File size: 92K
- Date added: 02.11.2005
Halifax - Bank of Scotland cashes in on AdWords benefits
- Industry: Finance
- Product: AdWords
- File size: 69K
- Date added: 27.10.2005
Renault saves 75% on qualified leads generation costs with Google AdWords
- Industry: Automotive
- Product: AdWords
- File size: 126K
- Date added: 09.08.2005
Ask Jeeves UK found 50 percent more clickthrough with Google AdSense
- Industry: Technology
- Product: AdSense
- File size: 129K
- Date added: 01.08.2005
Dow targets its products to markets around the globe
- Industry: Business and Industrial Markets
- Product: AdWords
- File size: 32K
- Date added: 28.07.2005
Coldwell Banker agent gets 30% of her qualified leads with AdWords
- Industry: Local
- Product: AdWords
- File size: 5.6M
- Date added: 29.06.2005
Travelocity.co.uk found twice the projected bookings with Google AdWords
- Industry: Travel
- Product: AdWords
- File size: 926K
- Date added: 22.04.2004
Figleaves.com found a way to cover the essentials with Google AdWords
- Industry: Retail
- Product: AdWords
- File size: 92K
- Date added: 20.01.2004
Rackspace.co.uk gets 40 percent better clickthroughs with Google advertising
- Industry: Business and Industrial Markets
- Product: AdWords
- File size: 60K
- Date added: 06.10.2003
Postoptics gets 58 percent of its online sales through Google advertising
- Industry: Retail
- Product: AdWords
- File size: 57K
- Date added: 12.05.2003
Google UK Online Advertising Toolkit
