Google UK Online Advertising Toolkit Google UK Online Advertising ToolkitFind out how to reach more customers, build your brand, optimise your site's conversions and monetise your site. You'll find product overviews, selected best practices and example implementations for all of Google's advertising solutions.
Choose one of the objectives outlined below to find out more about each of Google's advertising solutions. The most up-to-date resources are still being added to this page.
Advertise your sites on Google. Your ads can appear when people search Google or visit our network of partner sites.
A simple introduction to Google AdWords; what it is, how it works and how to get started
A complete introduction to Google AdWords; why you should advertise on the web, what Google AdWords is, how it works and how to use it
Find and be found: an overview of advertising with Google AdWords
This workbook is a compilation of the best tips and examples you can use to make the most of your AdWords account for your business
Six steps to creating your first AdWords campaign
A wide range of content to help you develop and optimise advertising campaigns using Google AdWords
Case studies illustrating how Google helps advertisers and agencies connect with consumers
Make your business searchable on maps. Create or edit a Google Maps business listing. Add hours of operation, photos and other details.
How to add or update your business listing on Google Maps and show up on Google Search, Earth and Maps for mobile
Promoting location-based products and services to customers in your area
An overview of Google Maps and the ways you can add your information and use Google Maps on your own website
How to create your own maps mashup by taking the powerful and intuitive Google Maps interface and mixing it with your own content
A booklet illustrating examples of interesting uses of the Google Maps APIs
The creative library contains real-life examples of creative treatments using Google Maps
An overview of adding your content and creating overlays for display in Google Earth
Expand your advertising into the Google Content Network, which reaches 3/4 of the Internet population, to connect with users in relevant niche environments. You can choose specific sites from the Content Network or simply let Google's proven ad targeting display your ads on the sites most relevant to your products and services. (Source: comScore Media Metrix, Mar 2008)
Part one of the three part Google Content Network series explains how the Google content network works for advertisers who want to be able to target customers when they browse beyond search. It explains how, like on search, you can easily focus your advertising to websites where your customers are
This video explains how, on the Google content network, advertisers have the freedom to easily choose between different advertising formats
This video outlines how, on the Google Content Network, you can get detailed insight into how your advertising is performing for you
An overview of the Google Content Network; what it is and how to get started
How you can connect with your target audience at key moments of relevance at massive scale
Understand and optimize your Google Content Network advertising campaign with robust reporting tools
A five part guide to making the most of your Content Network campaigns
Learn how to make work with and make better use of the Google Content Network
Content Network case studies illustrating how Google helps advertisers and agencies connect with consumers
Target the large and growing audience of mobile internet users worldwide while they're on the go.
An overview of targeting mobile Internet users while they're on the go with Google Mobile ads
Build your brand by connecting with your audience in a personal and targeted way, at massive scale.
An overview of YouTube and using the advertising platform which offers numerous ad targeting, placement and creative options that clients can utilise
Roadblock the Youtube homepage for 24 hours
Drive engagement and awareness with targeted placements within premium YouTube partners' video content
Drive engagement and awareness with high-profile placements on the video search results
Track online video viewership trends and analytics
Creating and customising a brand channel on YouTube
Designing and running a contest on YouTube
See more creative examples of YouTube brand channels and advertising campaigns
Case studies illustrating how YouTube helps advertisers and agencies connect with consumers
Advertise rich and engaging media ads on the largest network for contextual advertising in the world. You can choose sites from the Content Network or simply let Google's proven ad targeting display your image, video and gadget ads on the sites most relevant to your products and services. Rich media ads are valuable extensions to your online and offline advertising engaging your customers and building your brand.
Sight, sound, and motion on the Google Content Network
Provide a rich and engaging advertising experience for your customers
DoubleClick offers expertise in ad serving, rich media, video, search marketing including superior insights and insider knowledge to make the most of digital mediums.
An overview of DoubleClick's integrated platform letting create, plan, implement, measure and optimise your digital advertising strategies
An overview of DoubleClick's search marketing platform, DART Search
A library of DoubleClick's innovative creative examples for rich media ads
Google Analytics is a free web analysis tool which can show you which
sites, search engines and keywords refer your traffic and how visitors
interact with your site. You can use Google Analytics to create
targeted ROI-driven marketing campaigns and improve your site design
and content.
You don’t need to be a Google AdWords customer to
use this tool, but when you link Google Analytics to your AdWords
account you can enjoy additional in-depth reporting on your AdWords ROI
down to keyword level. Simply click on the Analytics tab within your
AdWords account and follow the instructions to link both accounts.
Follow these instructions to create a new Google Analytics account from within your AdWords account
An outline of three new features in Google Analytics: Custom Reporting, Advanced Segmentation & Motion Charts
How to use Google Analytics to optimize your AdWords spending. Analytics will help you make profit-generating improvements to your website
Learn how to track conversions & goals on your website by creating goals in your Google Analytics account
Learn how to track eCommerce transactions on your website by importing shopping cart data into your Google Analytics reports
Learn how to make your Google Analytics data more useful by implementing filters
Follow these instructions to create a new Google Analytics account from within your clients' AdWords account
Learn how best to structure your MCC account so that each AdWords child account can track it's own return on investment
Improve your website and your conversions - contact an expert Google Conversion professional
Success stories illustrating how Google Analytics helps advertisers and agencies
Increase the value of your existing website’s traffic without spending a penny. Test and optimise site content and design, to quickly and easily increase conversions and return on investment.
Use science to test what site content and design drive the most conversions so turning your visitors into customers
Google Website Optimiser gives you a way to find out which images, headlines, and website copy are most effective at getting your website visitors to convert
Learn how to set up A/B experiments in Google Website Optimiser
Learn how to set up multivariate experiments using Google Website Optimiser
Improve your website and your conversions - contact an expert Google Conversion professional
Manage your keyword CPC bids around specific conversion goals. Conversion Optimiser automatically sets your CPC bid based on the probability of a conversion in each ad auction. This means you can get as many profitable clicks as possible while saving money when a conversion is unlikely to occur.
The Conversion Optimiser is a free AdWords feature for managing costper-acquisition (CPA) bids
Monetise your website. AdSense delivers ads precisely targeted to your site, helping you earn revenue from your website each time someone clicks on an ad.
An overview of Google AdSense which enables yuor to unlock the full revenue potential of your website
An overview of AdSense for Search
An overview of AdSense for Mobile
An overview of AdSense for Games
Increase sales by integrating a payments process with your website which enables your customers to buy from you quickly and securely, using their Google account.
An overview of Google Checkout which can increase your traffic and sales by offering your customers a quick and secure payment option they can use with their Google account
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames. Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you've entered, relative to the total number of searches done on Google over time. We then show you a graph with the results, indicating interest over time.
Google Insights for Search is particularly useful when planning your campaign. See what issues and keywords are most important at specific times so you can adapt quickly and in specific regions so you can target appropriately.
Whether you are an advertising agency, a small business owner, a multinational corporation or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms
Learn how to use Google Insights for Search to analyze the impact of your marketing activities on people's ability to recall and search for your brand
Learn how to use Google Insights for Search to help you identify brands competing with your product to see how your brand stacks up
Learn how to use Google Insights for Search to capitalize on search trends to create relevant advertising messages
Google Ad Planner is a research and media planning tool that connects advertisers to publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you've added to your media plan.
Google Ad Planner is designed with media planners in mind. Using Google Ad Planner, you can quickly create media plans and export to a .csv file, which can be opened in most spreadsheet applications. Or, you can export to DoubleClick's MediaVisor, which helps you manage all your other media planning, buying and campaign management activities.
Watch an overview of Google Ad Planner to learn how it can help you find your target audience online
Training modules to walk you through the features and benefits of Google Ad Planner
The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns.
The Search-based Keyword Tool differs from the Keyword Tool because it works by generating keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories.
Instructions on how to use the Keyword Tool
Watch a video overview of the Keyword Tool
Learn more about the Search-based Keyword Tool