Five essential free tools to help convert visitors into customers including Insights for Search, AdWords Conversion Tracking, AdWords Conversion Optimiser, Google Analytics and Website Optimiser
- Product: AdWords
- Format: PDF
- Topic: Optimising
- File size: 1.51M
- Date added: 29.01.2009
Optimising Existing Contextually-Targeted Campaigns
- Product: Google Content Network
- Format: PDF
- Topic: Optimising
- File size: 101.2K
- Date added: 29.01.2009
How to reach and capture potential customers across the web at moments of relevance
- Product: Google Content Network
- Format: PDF
- Topic: Targeting
- File size: 85.7K
- Date added: 29.01.2009
This guide won't tell you any secrets that'll automatically rank your site first for queries on Google (sorry!) but following the best practices outlined here will make it easier for search engines to both crawl and index your content
- Product: Search
- Format: PDF
- Topic: Optmising
- File size: 550.3K
- Date added: 26.01.2009
Led by AdWords experts, this seminar will help you learn about the resources available to you to help drive conversions and maximise your client's AdWords potential
- Product: AdWords
- Format: Webinar
- Topic: Optimising
- Video run time: 53m 00s
- Date added: 27.11.2008
A webinar overview of how you can improve the return on investment you are getting from AdWords with the Conversion Optimiser
- Product: Conversion Optimiser
- Format: Webinar
- Topic: Optimising
- Video run time: 53m 00s
- Date added: 12.11.2008
Learn how best to structure your MCC account so that each AdWords child account can track it's own return on investment
- Product: Google Analytics
- Format: PDF
- Topic: Managing Client Accounts
- File size: 17K
- Date added: 22.09.2008
A guide to setting up Google Analytics
- Product: Google Analytics
- Format: PDF
- Topic: Product learning
- File size: 17K
- Date added: 15.09.2008
Learn how to track conversions & goals on your website by creating goals in your Google Analytics account
- Product: Google Analytics
- Format: PDF
- Topic: Tracking
- Date added: 15.09.2008
Learn how to track e-commerce transactions on your website by importing shopping cart data into your Google Analytics reports
- Product: Google Analytics
- Format: PDF
- Topic: Tracking
- File size: 53K
- Date added: 15.09.2008
Learn step-by-step, how to define and create conversion goals and how to specify funnel steps that lead to the defined conversion page
- Product: Google Analytics
- Format: Webinar
- Topic: Optimising
- Video run time: 34m 00s
- Date added: 19.03.2008
Your AdWords Account Snapshot page is an easy-to-read, comprehensive source of key account information, performance metrics and AdWords announcements
- Product: AdWords
- Format: PDF
- Topic: Tracking
- File size: 598K
- Date added: 14.03.2008
Learn more about Quality Score
- Product: AdWords
- Format: PDF
- Topic: Policies
- File size: 181K
- Date added: 14.03.2008
Conversion Tracking is a tracking tool designed to allow you to understand the effectiveness of your AdWords campaigns
- Product: AdWords
- Format: PDF
- Topic: Tracking
- File size: 664K
- Date added: 13.03.2008
An overview of our MDS programme which allows third parties and large customers to manage their account budgets
- Product: AdWords
- Format: PDF
- Topic: Managing Client Accounts
- File size: 1.0M
- Date added: 13.03.2008
Impression share is a metric that represents the percentage of times an ad is shown out of the total number of page impressions in the market being targeted
- Product: AdWords
- Format: PDF
- Topic: Tracking
- File size: 40K
- Date added: 13.03.2008
Keyword Tool generates possible keywords based on your target audience's interests
- Product: AdWords
- Format: PDF
- Topic: Tools & Settings
- File size: 103K
- Date added: 13.03.2008
Learn more about the tools that AdWords makes available for the analysis and monitoring of your account’s performance
- Product: AdWords
- Format: PDF
- Topic: Tracking
- File size: 2.5M
- Date added: 13.03.2008
Search Query Performance report shows performance data for the search queries which showed your clicked ads
- Product: AdWords
- Format: PDF
- Topic: Tracking
- File size: 49K
- Date added: 13.03.2008
Online training overview of Google Analytics
- Product: Google Analytics
- Format: Webinar
- Topic: Product learning
- Video run time: 45m 00s
- Date added: 12.03.2008
Learn how MDS works including how to create and modify budgets between accounts and what bills will look like
- Product: AdWords
- Format: Webinar
- Topic: Managing Client Accounts
- Video run time: 10m 00s
- Date added: 05.03.2008
Learn about sharing and commenting on proposed changes and working with other ad formats
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
- Video run time: 32m 00s
- Date added: 29.02.2008
Learn about the Google Advertising Professional programme and how to create and manage your own My Client Centre
- Product: AdWords
- Format: Webinar
- Topic: Managing Client Accounts
- Video run time: 16m 00s
- Date added: 25.02.2008
Learn how to get started and navigate around AdWords Editor
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
- Video run time: 19m 00s
- Date added: 22.02.2008
An introduction to the different tabs and tools which you can use to identify if and why your ad is not showing and how to get back up and running
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
- Video run time: 33m 00s
- Date added: 06.02.2008
Find details and examples of keyword-targeted content campaigns and learn how to best choose websites for placement-targeted content campaigns
- Product: Google Content Network
- Format: Webinar
- Topic: Optimising
- Video run time: 28m 00s
- Date added: 30.01.2008
Online training covering the basics of Conversion Optimiser, a tool for managing cost-per-acquisition (CPA) bids
- Product: Conversion Optimiser
- Format: Webinar
- Topic: Optimising
- Video run time: 15m 25s
- Date added: 25.01.2008
Understand and optimize your Google Content Network advertising campaigns
- Product: Google Content Network
- Format: PDF
- Topic: Tracking
- File size: 954K
- Date added: 25.01.2008
Learn how to use reports when optimising your account
- Product: AdWords
- Format: Webinar
- Topic: Optimising
- Video run time: 12m 00s
- Date added: 23.01.2008
Learn how to optimise an account when you have a specific goal in mind
- Product: AdWords
- Format: Webinar
- Topic: Optimising
- Video run time: 28m 00s
- Date added: 18.01.2008
Simple tips to help you structure your account and improve performance. Learn about keyword management and writing effective ad texts
- Product: AdWords
- Format: Webinar
- Topic: Optimising
- Video run time: 15m 00s
- Date added: 14.01.2008
Overview of the Content Network and branding opportunities with Google for the film industry
- Product: Google Content Network
- Format: Webinar
- Topic: Targeting
- Video run time: 30m 10s
- Date added: 10.01.2008
Placement targeting lets you choose specific placements in the content network to display your ads
- Product: Google Content Network
- Format: PDF
- Topic: Optimising
- File size: 70K
- Date added: 13.12.2007
Learn how to create multivariate experiments in Website Optimiser
- Product: Website Optimiser
- Format: Webinar
- Topic: Optimising
- Video run time: 1h 15m 03s
- Date added: 14.11.2007
A review of Website Optimiser's core features
- Product: Website Optimiser
- Format: Webinar
- Topic: Optimising
- Video run time: 1h 01m 11s
- Date added: 01.11.2007
Optimisation strategies for improving the performance of your placement targeted campaigns
- Product: Google Content Network
- Format: PDF
- Topic: Optimising
- File size: 109K
- Date added: 29.10.2007
ValueTrack allows you to differentiate between clicks from our Search and Content Networks
- Product: AdWords
- Format: PDF
- Topic: Tools & Settings
- File size: 34K
- Date added: 27.09.2007
Best practices to help you manage your campaigns and reach your ROI objectives on the Content Network
- Product: Google Content Network
- Format: PDF
- Topic: Tracking
- File size: 671K
- Date added: 25.09.2007
Using Google Analytics to improve your AdWords performance
- Product: Google Analytics
- Format: Webinar
- Topic: Optimising
- Video run time: 27m 17s
- Date added: 14.09.2007
Placement Performance reports provide site-by-site performance metrics for your ads across the Google content network
- Product: AdWords
- Format: PDF
- Topic: Tracking
- File size: 69K
- Date added: 29.06.2007
Lessons on targeting your advertising to the right audience
- Product: AdWords
- Format: PDF
- Topic: Targeting
- File size: 3.4M
- Date added: 27.06.2007
Learn how to implement Conversion Tracking
- Product: AdWords
- Format: PDF
- Topic: Tracking
- File size: 178K
- Date added: 21.05.2007
Rich media ads offer an engaging advertising experience for your customers
- Product: Google Content Network
- Format: PDF
- Topic: Targeting
- File size: 1.6M
- Date added: 23.04.2007
Start advertising today with Google AdWords
- Product: AdWords
- Format: PDF
- Topic: Targeting
- File size: 1.3M
- Date added: 29.01.2007
AdWords Editor is a free application for managing your account allowing you to make bulk changes online or offline
- Product: AdWords
- Format: PDF
- Topic: Tools & Settings
- File size: 1.7M
- Date added: 09.01.2007
Your AdWords Account Snapshot page is an easy-to-read, comprehensive source of key account information, performance metrics and AdWords announcements
- Product: AdWords
- Format: Help page
- Topic: Tracking
The Ad Preview tool allows you to view ads as they would appear on a regular Google search results page without accruing extra impressions for your ad
- Product: AdWords
- Format: Help page
- Topic: Tools & Settings
Online training designed to help you improve your Return on Investment
- Product: AdWords
- Format: Webinar
- Topic: Optimising
Google Analytics shows you how people found your site, how they explored it and how you can enhance their visitor experience
- Product: Google Analytics
- Format: Webinar
- Topic: Tools & Settings
The Ads Diagnostic tool in your AdWords account lets you find out why your ad may not be showing for a certain search query
- Product: AdWords
- Format: Help page
- Topic: Tools & Settings
Online training designed to help you implement advanced Conversion Tracking
- Product: AdWords
- Format: Webinar
- Topic: Tracking
Ad Scheduling lets you control the days and times your AdWords campaigns appear
- Product: AdWords
- Format: Webinar
- Topic: Optimising
Frequently asked questions and troubleshooting tips for the AdWords API
- Product: AdWords
- Format: Help page
- Topic: APIs
If you are a large company with a co-op marketing program and are interested in helping your partners get started with Google AdWords online advertising these four tools will help
- Product: AdWords
- Format: Help page
- Topic: Managing Client Accounts
AdWords Editor offers a wide array of features, but the basic process is simple: download your account, edit your campaigns offline, then upload your changes to AdWords
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
AdWords Editor offers a wide array of features, but the basic process is simple: download your account, edit your campaigns offline, then upload your changes to AdWords
- Product: AdWords
- Format: Help page
- Topic: Tools & Settings
Optimisation strategies to help improve the quality and performance of your ads
- Product: AdWords
- Format: Help page
- Topic: Optimising
Learn how to add and edit in AdWords Editor
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
The Campaign Optimizer tool helps you fine-tune your advertising campaigns
- Product: AdWords
- Format: Help page
- Topic: Tools & Settings
Optimisation strategies to ensure your ads perform well on the Google Content Network
- Product: Google Content Network
- Format: Help page
- Topic: Optimising
Contextual targeting allows you to target visitors to Content Network sites with ads related specifically to the content they are viewing
- Product: Google Content Network
- Format: Webinar
- Topic: Targeting
Conversion Optimiser is for managing cost-per-acquisition (CPA) bids
- Product: AdWords
- Format: Help page
- Topic: Optimising
Conversion Tracking lets you measure conversions on your site and helps you identify how effective your AdWords ads and keywords are for you
- Product: AdWords
- Format: Help page
- Topic: Tracking
A complete help centre to help you increase conversions on your site
- Product: AdWords
- Format: Help page
- Topic: Optimising
Learn about different pricing types and different prices and see which works best for your campaign
- Product: AdWords
- Format: Help page
- Topic: Targeting
Online training to help you create a Placement-Targeted campaign
- Product: Google Content Network
- Format: Webinar
- Topic: Targeting
Online introduction to cross-channel Conversion Tracking
- Product: Google Content Network
- Format: Webinar
- Topic: Tracking
The Disapproved Ads Tool lets you find useful information about ads in your account that have been disapproved
- Product: AdWords
- Format: Help page
- Topic: Tools & Settings
View our Editorial Policy
- Product: AdWords
- Format: Webinar
- Topic: Policies
Getting started with the AdWords API
- Product: AdWords
- Format: Webinar
- Topic: APIs
Online training designed to help use Conversion Tracking settings
- Product: AdWords
- Format: Webinar
- Topic: Tracking
Becoming a qualified professional gives you distinction as a skilled professional among your competition and with clients
- Product: AdWords
- Format: Help page
- Topic: Managing Client Accounts
Google Analytics shows you how people found your site, how they explored it and how you can enhance their visitor experience
- Product: Google Analytics
- Format: Help page
- Topic: Product learning
Learn more about Google Analytics with our online training
- Product: Google Analytics
- Format: Webinar
- Topic: Product learning
Help centre answering all your questions on Google's payment processes
- Product: AdWords
- Format: Help page
- Topic: Costs and Billing
Instructions on implementing the AdWords API for developers
- Product: AdWords
- Format: Webinar
- Topic: APIs
Online training designed to help you increase conversions
- Product: AdWords
- Format: Webinar
- Topic: Optimising
The AdWords API program allows developers to use applications that interact directly with the AdWords server
- Product: AdWords
- Format: Webinar
- Topic: APIs
Online training on our invoicing options
- Product: AdWords
- Format: Webinar
- Topic: Costs and Billing
Suggestions for effective uses of the AdWords Keyword Tool
- Product: AdWords
- Format: Help page
- Topic: Tools & Settings
MDS is a simple way for My Client Center (MCC) account-users to control their managed accounts' budgets
- Product: AdWords
- Format: Help page
- Topic: Managing Client Accounts
Best practices for editing budgets using MDS
- Product: AdWords
- Format: Help page
- Topic: Managing Client Accounts
My Change History lets you browse changes you've made in your account dating back to January 1, 2006
- Product: AdWords
- Format: Help page
- Topic: Tools & Settings
MCC is a powerful tool for handling multiple AdWords accounts
- Product: AdWords
- Format: Help page
- Topic: Managing Client Accounts
Online training for the My Client Centre
- Product: AdWords
- Format: Webinar
- Topic: Managing Client Accounts
Online training designed to help you increase traffic to your ads
- Product: AdWords
- Format: Webinar
- Topic: Optimising
Learn more about all of Google AdWords advertising policies
- Product: AdWords
- Format: Help page
- Topic: Policies
Online overview of the Google billing system
- Product: AdWords
- Format: Webinar
- Topic: Costs and Billing
AdWords phone alerts lets you receive important alerts about your account as text messages on your mobile phone
- Product: AdWords
- Format: Help page
- Topic: Tracking
Placement targeting allows you to choose individual spots in the Google Content Network where you'd like to see your ads displayed
- Product: Google Content Network
- Format: Webinar
- Topic: Targeting
Quality Score is a dynamic variable calculated for each of your keywords
- Product: AdWords
- Format: Help page
- Topic: Tracking
Easily create customised performance reports to help you track and manage multiple facets of your AdWords campaigns
- Product: AdWords
- Format: Help page
- Topic: Tracking
Information for requesting a refund for your remaining prepaid balance
- Product: AdWords
- Format: Help page
- Topic: Costs and Billing
Understanding return on investment (ROI)
- Product: AdWords
- Format: Webinar
- Topic: Tracking
Learn how to easily launch A/B experiments using Website Optimiser
- Product: Website Optimiser
- Format: Webinar
- Topic: Optimising
Online training designed to help you set-up Cross Channel Conversion Tracking
- Product: AdWords
- Format: Webinar
- Topic: Tracking
Learn how to share and post your changes in AdWords Editor
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
A campaign template is a predefined campaign that is created by an account manager (template creator) for their managed accounts (template users)
- Product: AdWords
- Format: Help page
- Topic: Managing Client Accounts
Training to help you define and use Google Analytics campaign tracking variables
- Product: Google Analytics
- Format: Webinar
- Topic: Tracking
Online training about Google's role in trademark disputes
- Product: AdWords
- Format: Webinar
- Topic: Policies
Online training to help you use the Traffic Estimator
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
Get quick traffic estimates for new keywords without adding them to an account or using the AdWords sign-up wizard
- Product: AdWords
- Format: Help page
- Topic: Tools & Settings
Online training designed to help you create a report
- Product: AdWords
- Format: Webinar
- Topic: Tracking
Online training which helps explain pricing and ranking of Placement-Targeted campaigns
- Product: AdWords
- Format: Webinar
- Topic: Targeting
Online training designed to help you use the Google Content Network to improve your ads performance
- Product: Google Content Network
- Format: Webinar
- Topic: Targeting
Online training designed to help you use the Keyword Tool
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
Online training designed to help you use the My Change History Tool
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
Learn more about additional reporting features with this online training
- Product: AdWords
- Format: Webinar
- Topic: Tracking
Online training designed to help you use the Disapproved Ads Tool
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
Learn how to view and sort information in AdWords Editor
- Product: AdWords
- Format: Webinar
- Topic: Tools & Settings
Website Optimiser allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions
- Product: Website Optimiser
- Format: Webinar
- Topic: Optimising
Website Optimiser allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions
- Product: Website Optimiser
- Format: Help page
- Topic: Optimising
Google UK Online Advertising Toolkit