Frequently asked questions
What is Google Merchant Search?
Google Merchant Search is an easy new way for you to find products or services from lenders who match your needs.
What products or services are supported through Google Merchant Search?
The service is currently only available for secured loans from financial services lenders.
How do you choose which lenders to show me?
Our search results are based on the criteria you provided in your request; we compare your request with our list of participating lenders, and show those that are most relevant for you. Participating lenders pay Google when someone requests a quote through this system.
How does Google keep my contact information confidential?
If you call the lender, when you use the special number listed on our page, Google's technology will automatically block your number from being viewed by the lender. This way, you can't receive any unwanted calls related to your quote request.
If you ask the lender to contact you, a Google operator will call you during your requested time, then connect you with the lender. Because we do not share your contact information with the lender, they won't be able to contact you again about your request unless you decide to give them your contact details.
Does the lender have access to my contact details?
No. Google will not give your email address or phone number to the lender.
How will Google use my email address and phone number?
Google will only use your contact details to connect you to the lenders from which you've requested quotes and to confirm your request. We will not share any of your details with a third party.
How much does it cost to use this service?
This service is free for the user (the person searching for services). Please note that when calling the freephone number from a mobile phone, operator or carrier charges may apply.
I submitted my contact details to a lender. When will I receive more information?
Based on your requested contact time, most service lenders respond within two business days.
Do I have to purchase any products or services if I contact a lender through Google?
No. Google Merchant Search is only a way to connect you with lenders relevant to your needs. You are not obligated to make any purchase or accept any offer during or after using this service.
Why do I no longer see the option to use Google Merchant Search?
Google Merchant Search is a test feature and is not available for every search. You may see it when conducting some searches but not others.
Can I provide feedback?
Yes. We appreciate hearing about your experience and will use your feedback to inform future feature decisions. Please send feedback to ac-feedback@google.com.
What if I no longer wish to be contacted?
After you have requested a quote, we will send you a confirmation email. Directions for cancelling your quote request will be at the bottom of the email. Alternatively, you can let the Google operator know that you would like to cancel when we call to connect you to the lender.
As a loan lender, how can I provide quotes through Google Merchant Search?
Secured loan lenders or brokers operating in the UK can apply to take part in Google Merchant Search. Please email merchantsearch-enquiry@google.com if you would like to learn more about participation and our service terms and conditions.