Willamette Valley Vineyards, Inc., produces and sells premium, super premium and ultra premium varietal wines. The Company operates through two segments direct sales and distributor sales. Direct sales includes retail sales in the tasting room and remote sites, wine club sales, on-site events, kitchen and catering sales and other sales made directly to the consumer without the use of an intermediary. Distributor Sales include all sales through a third party where prices are given at a wholesale rate. The Company�s wines are made from grapes grown in vineyards owned, leased or contracted by the Company, and from grapes purchased from other nearby vineyards. The grapes are harvested, fermented and made into wine at the Company�s Turner winery and the wines are sold principally under the Company�s Willamette Valley Vineyards label, but also under the Griffin Creek and Tualatin Estates labels.