Reckitt Benckiser Group plc is a United Kingdom-based manufacturer and marketer of branded health, hygiene and home products. The Company has two operating segments: ENA and Developing Markets (DVM). ENA comprises the geographies of Europe, Russia / CIS, Israel, North America, Australia and New Zealand. DVM comprises Latin America, North Asia and South East Asia, North Africa, Turkey and sub-Saharan Africa. The geographical segments manufacture and sell branded products in the health, hygiene, home and Portfolio Brands categories. There is also a separate segment for the Food business, which is run as a stand-alone business. The main component of the Portfolio Brands category is the laundry and fabric softener business.