Sports Direct International Plc is a United Kingdom-based holding company. The Company is a sports retailer engaged in retailing of sports and leisure clothing, footwear and equipment; wholesale distribution and sale of sports and leisure clothing, footwear and equipment under Company-owned or licensed brands, and licensing of its brands. It operates through three business segments: Sports Retail, Premium Lifestyle and Brands. Its Sports Retail segment includes the United Kingdom and international retail network of sports stores along with related Websites. Its Premium Lifestyle segment includes premium retail businesses, such as Cruise and Flannels. Its Brands segment includes the portfolio of internationally recognized brands, such as Everlast, Lonsdale and Dunlop. The Company offers its products under the brands, including Slazenger, Karrimor, Nike, Under Armour, Reebok, Puma, Kangol, No Fear and Firetrap. Its subsidiaries include Direct Fishing Limited and Campri Limited.