Sports Direct International Plc, based in the United Kingdom, is a sports retailer. It is engaged in the retailing of sports and leisure clothing, footwear and equipment; wholesale distribution and sale of sports and leisure clothing, footwear and equipment under its licensed brands, and licensing of its brands. It operates through three segments: Sports Retail, Premium Lifestyle and Brands. Its Sports Retail segment supplies a range of sports and leisure equipment, clothing, footwear and accessories under a mix of brands. The Premium Lifestyle segment offers branded clothing, footwear and accessories. Its Brands segment offers the Company�s portfolio brands through retail stores and wholesale stores. It also offers licensing and sponsorship. The Company offers third-party brands including adidas, Nike, Reebok and Puma, as well as its own brands, such as Dunlop, Slazenger and Lonsdale.