Sports Direct International Plc, based in the United Kingdom, is a sports retailer. It is engaged in the retailing of sports and leisure clothing, footwear and equipment; wholesale distribution and sale of sports and leisure clothing, footwear and equipment under its licensed brands, and licensing of its brands. It operates through three segments: Sports Retail, Premium Lifestyle and Brands. Its Sports Retail segment supplies a range of sports and leisure equipment, clothing, footwear and accessories under a mix of brands. The Premium Lifestyle segment offers branded clothing, footwear and accessories. Its Brands segment offers the Company’s portfolio brands through retail stores and wholesale stores. It also offers licensing and sponsorship. The Company offers third-party brands including adidas, Nike, Reebok and Puma, as well as its own brands, such as Dunlop, Slazenger and Lonsdale.