M&C Saatchi plc is engaged in provision of advertising and marketing services. Its disciplines include advertising, brand consulting, brand licensing, design, digital, direct, events, media, mobile, promotion, search engine optimization, sport and entertainment, and retail communications. On March, 31, 2010, the Company sold 20% interest in M&C Saatchi Agency Pty Ltd. On April 8, 2010, the Company acquired 70% interest in M&C Saatchi.One SAS. On June, 16, 2010 the Company acquired 60% interest in M&C Saatchi Mobile Ltd. On July, 1, 2010, the Company acquired the remaining 5% interest in Talk PR Ltd. During the year ended December 31, 2010, the Company sold its direct interest in Walker Media Holdings Ltd and Clear Ideas Ltd to its direct subsidiary M&C Saatchi Worldwide Ltd. As of December 31, 2010, it held 70% interest in The Source (London) Ltd. As of December 31, 2010, it held 51% interest in M&C Saatchi Abel (PTY) Ltd.