Persimmon Plc is the holding company of the Persimmon Group of companies ((the Group). The principal activity of the Group is house building, which is carried out within the United Kingdom. The Group�s main trading companies are Persimmon Homes Limited and Charles Church Developments Limited. The Group operates under the brand names of Persimmon Homes, Charles Church, Westbury Partnerships and Space4. During the year ended December 31, 2011, the Company sold 9,360 new homes from its 24 regional offices. It operates in three segments. Its North Division includes operating businesses in Scotland, North West, North East and Yorkshire. Its Central Division includes its Birmingham, Shires and Eastern regions. Its South Division includes its Southern, Western and Wales regions, and Space4. During 2011, the North Division sold 2,545 units, the Central Division sold 3,346 units and the South Division sold 3,469 units. In October 2012, the Company acquired Hillreed Homes.