Parallel Media Group PLC (PMG) is a sports, entertainment and digital media agency. The principal activities of PMG are those of sports promotion, event management, sponsorship sales, media distribution, and sports sponsorship advisory services. It operates in two segments: Event Promotion and Sales & Consultancy. The Sales and Consultancy Division consists of three units: Parallel Thinking, Parallel Media Korea and Parallel Media Worldwide. Parallel Thinking is the sales and consultancy brand based in London and works with international brands and federations on sports related marketing opportunities and projects. Parallel Media Korea focuses on the development of new opportunities in the Korean market, providing sales and marketing presence in Korea. On July 29, 2011, it acquired 100% interests in Parallel Media Korea (New Media) Limited and Parallel Media (Africa) Limited. In October 2012, it acquired 50% interest in Parallel Smart Media Asia Alpha Entertainment Pte Limited.