Parallel Media Group plc is a communications agency specializing in sports, entertainment and media. The Company operates in three segments: Sports, Entertainment and Media. Parallel Sports operates professional golf tournaments around the world sanctioned by The European Tour, The Asian Tour and The Korean LPGA with a focus in Asia. Parallel Media has a on smart media using the technology developed by Parallel Smart Media (PSM) allowing event organizers to provide an additional viewing dimension to users. Parallel Entertainment owns the Blue & White Festival promoting the region of PyeongChang and building on the K-Pop phenomenon with blue chip brands, such as AIA through the sponsorship of k-pop concerts across Asia.