Optimal Payments Plc, formerly NEOVIA Financial Plc, is a holding company. The Company provides services to businesses and individuals to allow the processing of direct debit, electronic cheque and credit card payments. The Company processes direct debit, electronic cheque and credit card payments for Internet Merchants. NETELLER (UK) Ltd (a wholly owned subsidiary of Optimal Payments Plc) is authorized by the Financial Services Authority for the issuing of electronic money. The Company operates in two segments: Stored Value (SV) and Straight Through Processing (STP). Stored Value (SV fees are generated on transactions between members and merchants using the NETELLER e-Wallet and Net+ prepaid cards. Straight Through Processing (STP) fees are generated the Netbanx and Netbanx Asia gateway platforms where customers send money directly to Merchants. On February 1, 2011, the Company acquired certain assets of Optimal Payments Inc.