Ladbrokes plc is engaged in betting and gaming. The Company operates in five segments: UK Retail, European Retail, Digital, Core Telephone Betting and High Rollers. Its UK Retail segment is engaged in betting activities in the shop estate in Great Britain. The European Retail segment consists of activities connected with the Ireland (North and South), Belgium and Spain shop. Its Digital segment is engaged in betting and gaming activities from online and mobile operations. Effective September4, 2013, Ladbrokes PLC acquired Gaming Investments Pty Ltd, a provider of sports bets trading services.