Imperial Innovations is a United Kingdom-based firm that combines the activities of technology transfer, company incubation and investment. The Firm sources and assesses technologies from Imperial College London then advises on how to protect inventions and develop an appropriate IP protection strategy. It carries out market research to identify the product and market opportunity, assessing market need and the competition. It constructs a proof of concept strategy to demonstrate the performance and commercial potential of the technology. Then it determines the right commercialization strategy for a new technology. The Firm forms new companies and recruit experienced entrepreneurs to run them. The Firm also monitors its companies closely and guides them as they prepare for investment. It also invests in businesses either leading or co-investing in investment rounds.