Fitbug Holdings Plc (Fitbug) develops products and services in the health and leisure sectors and has its main centre of operation in the United Kingdom. The Company also provides online coaching services. It combines activity tracking devices, which download to fitbug.com to provide an understanding of each user's daily activity, with Web technology, which provides users with personalized weekly activity and nutrition targets, feedback, advice and encouragement. The Company�s market sectors include health insurance and rewards providers, workplace health programs, Primary Care Trusts, fitness operators and consumers. Fitbug�s subsidiaries include Fitbug Limited, Fitbug Inc, which were engaged in provision of online health and well-being services.