Fitbug Holdings Plc (Fitbug) is engaged in the development and sale of products and services in the global Connected Health sector. The Company is a provider of online coaching services. As well as providing feedback and motivation to assist individuals in the achievement of their goals, its technology allows health professionals or other stakeholders to monitor and evaluate key health and well-being indicators. Fitbug is sold through both consumer and business-to-business channels. Key markets for Fitbug include private medical insurance providers, corporate well-being programs, health and fitness operators, medical practitioners, and through partnerships, players in particular markets or sectors. The Company�s subsidiaries include Fitbug Limited and Fitbug Inc.