Dixons Retail plc is a specialist electrical retailing and services company, which sells consumer electronics, personal computers, domestic appliances, photographic equipment, communication products and related financial and after-sales services. The Company trades through over 1,100 stores and on-line. The Company operates in four divisions: UK & Ireland; Northern Europe, Southern Europe and PIXmania. UK & Ireland comprises electrical and computing retail chains, as well as in-store business to business (B2B) activities. The division is engaged predominantly in multi-channel retail sales, associated peripherals and services and related financial and after sales services. Northern Europe engages in B2B sales of computer hardware, software and services. PIXmania is a pure play on-line retailer. In January 2014, mutares AG announced that it has completed the acquisition Pixmania from Dixons Retail PLC.