Dixons Retail plc is a specialist multi-channel electrical retail and services company. The Company sells consumer electronics, personal computers, domestic appliances, photographic equipment and communication products. The Company operates in three divisions, including United Kingdom and Ireland, Nordics and Greece. United Kingdom and Ireland division is engaged in multi-channel retail sales, associated peripherals and services and related financial and after sales services. Nordics division engages in multi-channel retail sales and provides related product support services to its customers. Greece division is engaged in Business to Business sales of computer hardware, software and services and also has franchise operations.