Altitude Group plc is an United Kingdom-based company, operates in the United Kingdom and North American promotional merchandise and marketing sectors. The Compaby�s Trade Only branded solutions provides information services between suppliers of promotional merchandise and independent distributors and a technology platform on which the parties in the supply chain may transact their business. The Company operates in one segment, which isTechnology and Information. Technology and Information segment is engaged in provision of information and exhibitions to the industry. On July 12, 2011, the Company completed the disposal of its Promotional Marketing Division to Stridage Limited. On March 7, 2011, the Company through its subsidiary Trade Only Limited, acquired strategic technology assets of Technologo. In May 2011, it acquired The Logo Network, a provider of marketing programs and marketing Websites to the promotional products distributors.