Admiral Group plc is the holding company for the Admiral Group of companies. Its principal activity is selling and administration of private motor insurance and related products. Its principal business is selling, and underwriting private car insurance in the United States through four brands: Admiral, Bell, Diamond and elephant.co.uk. It operates in four segments: UK Car Insurance, which consists of underwriting of car insurance and the generation of ancillary income in the United Kingdom; International Car Insurance, which consists of the underwriting of car insurance and the generation of ancillary income from underwriting car insurance outside of the United Kingdom; Price Comparison, which relates to its price comparison Websites Confused.com; and Other, which includes the Gladiator commercial van insurance broking operation. In January 2011, it sold AdmiralDirekt, the Group's car insurance operation in Germany to Itzehoer Versicherung.