888 Holdings plc is engaged in the provision of online gaming entertainment to the customers, as well as business partners. The Company and its subsidiaries is the owner of software solutions providing a range of virtual online gaming services over the Internet through its business to business independent unit Dragonfish to business partners. The Company operates in two segments: the business to consumer (B2C) casino, poker, bingo and emerging offering, which consists of 888�s Sportsbook, Live dealer offering and games, and the business to business (B2B), which offers total gaming services under the Dragonfish trading brand. Dragonfish offers to its business partners use of technology, software, operations, e-payments and advances marketing services, through the provision of offlineonline marketing, management of affiliates, search engine optimization (SEO), customer relationship management (CRM) and business analytics.