ASOS plc is a United Kingdom-based holding company. The principal activity of its subsidiary undertakings is that of Internet retailing. It is the United Kingdom's independent online fashion and beauty retailer. The Company offers over 24,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with over 1,400 new product lines being introduced each week. It primarily at fashion forward 16-34 year olds. The Company’s subsidiaries include ASOS.com Limited, Entertainment Marketing (UK) Limited, Brindle Limited and Crooked Tongues Limited.