Heineken NV is a company based in the Netherlands engaged in the brewing and selling of beer. The Company operates through six segments: Western Europe, Central and Eastern Europe, The Americas, Africa Middle East, Asia Pacific, and Head Office and Other/eliminations. The Western Europe segment operates in nine countries and an Export and Duty Free business. The Central and Eastern Europe segment operates in 14 countries. The Americas segment operates 19 wholly owned breweries and eight joint venture breweries. The Africa Middle East segment operates in 23 countries. The Asia Pacific segment operates in 19 countries with around 50 brands and 45 breweries. The Company's brands include Heineken, Amstel, Desperados, Cruzcampo, Gold, Krusovice, Gosser, Zlaty Bazant, Primus, Star, Mutzig, Kaiser, Dos Equis, Tecate, Cristal, Anchor, Tiger, ABC and Bintang. The Company operates Desnoes & Geddes as a majority owned subsidiary and GAPL Pte Ltd. as a wholly owned subsidiary.