Perhaps no force could breathe more ch'i into the Old Country than Hitachi Europe. The UK-based Hitachi subsidiary manufactures, markets, and distributes an array of consumer and business goods, through nine business segments: power and industrial systems; industrial components and equipment; manufacturing systems; rail systems; information systems; digital media and consumer products; display products; air conditioning and refrigeration systems; and procurement and sourcing. For consumers Hitachi Europe sells home appliances, electronics, and travel and finance services. Business offerings are IT hardware, software, electronic devices/semiconductors, and system services, both medical and power.