Sinclair Customer Metrics offers a full complement of research services designed to help its customers measure the quality of the service they provide to their customers. The company provides data on customer experience through on-site mystery shopping, telephone and Internet surveys, feedback interviews, and on-site auditing and inspections. Sinclair Customer Metrics also has tapped its experience in customer satisfaction measurement to offer clients employee satisfaction measurement options. President Robert Sinclair founded the company, originally known as Sinclair Service Assessments, in 1987 as part of his Sinclair & Associates advertising firm.