Noble & Associates is following the noble pursuit of advertising. The agency specializes in consumer promotional marketing and developing branding campaigns for products in the food industry. (More than 75% of its portfolio is dedicated to providing food marketing communication services.) Noble also has expertise in the home and building industry; it creates campaigns targeting architects, builders, and homeowners. It has conducted branding campaign work for such heavy hitters as PepsiCo, Midwest Air, and Tyson Foods. Owning offices in Chicago and Springfield, Missouri, the independent agency was established in 1969 by Bob Noble.