Wild Planet Toys is in the business of fun and imagination. The company develops and manufactures toys, including its best known Spy Gear line and popular Spy Video ATV. Other products include pirate toys (A Pirate's Life), pool toys (Outdoor Antics), creature construction kits (Skeleflex), and flashlights that transform into toys (Liteformz). Its toys are distributed in more than 50 countries at mass-market retail stores. The company was founded in 1993 by CEO Danny Grossman. Wild Planet is working to expand its toy collection through licensing agreements.