Meet the masters of perception. French/West/Vaughan shapes the perceptions of shareholders, media, employees, and others through its expertise in public relations, advertising, direct marketing, and research services. The independent PR firm serves national clients through offices in Florida, North Carolina, and New York. French/West/Vaughan has conducted work for such clients as the Carolina Hurricanes, Jack Daniel's, American Honda Motor Company, and Cardinal Health. The firm was created in 2001 through the merger of two PR firms: Richard French & Associates and West & Vaughan.