For The Richards Group every day is brand new. The independent advertising agency specializes in creating loyalty for its customers' brands through marketing, public relations, and sales promotions. Services include creating company or product names and inventing corporate identities, as well as graphic design, packaging, analytics, digital marketing, and marketing for certain niches, including sports, entertainment, and minorities. the group builds brand awareness through everything from print ads to employee uniform design. It has molded the public's perception of such brands as Amstel Light, Fruit of the Loom, GameStop, Motel 6, The Home Depot, and Red Lobster.