Here's a company willing to give it away to TV viewers. DTV Services operates Freeview, a popular free-to-view television service in the UK. The digital television broadcaster serves about 10 million homes with more than 50 digital TV entertainment and news channels, including network programming from the BBC and ITV . Freeview also offers digital music channels. The subscription-free service is available in select areas of the country to those with the necessary set-top box or digital TV receiver. DTV Services is a joint venture owned by the BBC, satellite broadcaster Sky plc , ITV, and national electric utility National Grid .