Ocado Group plc is a United Kingdom-based company engaged in grocery retailing and the development and monetization of intellectual property (IP) and technology used for the online retailing, logistics and distribution of grocery and consumer goods. The Company sells groceries and other every day and specialist products to consumers placing orders through its interfaces. The Company offers approximately 47,000 stock keeping unit (SKU) at Ocado.com. The Company's brands include Ocado, Ocado Smart Platform, Sizzle and Fetch. Ocado Smart Platform is the online grocery platform solution. It includes e-commerce Website and mobile applications. Sizzle is the kitchen and dining store. Fetch is the pet store. The Company fulfils orders from its centralized customer fulfilment centers (CFCs) in Hatfield, Hertfordshire and Cordon, and Warwickshire.