World Research Inc., operating as Survey.com, specializes in using the Internet for market and business research. Serving clients in the technology, financial services, consumer goods, and entertainment industries, the company provides research and analysis on such topics as advertising effectiveness, customer satisfaction, pricing, market forecasting, and usability. Although the company specializes in online survey methods, it also offers more traditional market research, utilizing telephone and mail surveys as well as focus groups and interviews. Founded in 1991 by CEO Michael Bach, the company has served such clients as Accenture, Blockbuster, and eBay.